You’ve scored the interview and now you want to make the most of it. With so much at stake, acing the interview is hugely important and it can be nerve-wracking as well. It’s essential to make the best possible first impression, so being prepared, on time and calm are keys to success. Look your very … More Ace the Interview – 6 Tips
In the era of customer experience is king, building successful business relationships is key. Some people are naturally gifted in this art and some are not. We are all different, which is what makes the world an interesting place. There’s no reason to feel badly about yourself if you don’t already have relationship building skills … More 3 Steps to Building Outrageously Successful Business Relationships
Success gurus Richard Branson of Virgin Atlantic and Arianna Huffington of the Huffington Post have some secrets about how they start their days. And we can get in on them. In his post, “Three things every entrepreneur should do at the start the of each day”, Jack Preston reveals these simple secrets to the outrageous success of some … More Three things successful entrepreneurs do first thing in the morning
12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your … More 3 big changes to LinkedIn that can help you get more customers
Have you ever figuratively or literally kicked yourself for not taking advantage of an opportunity to get in early on something good? Like buying Google stock in 2004 at $85 a share. In case you are dwelling under a rock somewhere, the current price is $523 a share as of this blog post. That early … More Promote Your Business with Instagram – Tips and Tricks
TIps for maximizing ROI and SEO for content in the mobile world. … More Mobile Friendly Best Practices
Worth of Mouth Marketing Enlightened self-interest is beautiful. Anytime doing something good for others also helps the good guys win, I get a fabulous happy feeling. Word of Mouth Marketing Guru, Andy Sernovitz, posted a great piece called “How to spread word of mouth by doing the right thing” on his blog, Damn, I Wish. He says, “Here’s … More How to Spread the Word by Doing the Right Thing – Andy Sernovitz
Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to … More Marketing 3 Step – Seth Godin’s Ladder
In a blog post on Ragan’s PR News Daily, award-winning journalist and leading PR practitioner Brian Johnson lists some excellent dos and don’ts for interviews. Drawn from excerpts from his book, “The Little Red Book of PR Wisdom, Johnson highlights some very good tips for nailing the interview. His suggestions also work for presentations and business meetings. … More Successful Interview Tips – Don’t Rely on GPS
Perhaps “drone” isn’t the best word for this near-instant delivery technology. I’ve been waiting for my own flying car since I watched “The Jetsons” as a youth. Looks like that may be on the horizon. A U.S. aerospace firm is designing a vehicle that drives like a car, takes off like a helicopter and flies … More UPS Also Said To Be Testing Drone Delivery, Constant Robot Background Hum Increasingly Inevitable
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
Facebook Drives the Most Traffic to Publishers [CHART]. Does anyone know how these social media sites rank for driving traffic to self published ebooks? Please share any insights you have in comments below.
By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow … More Measuring Impact of Social Media on the Business
Originally posted on Teacups and Tyrants-Adele Fasick looks at people, books, and history:
Almost every day of the year has been declared a commemoration of one individual or another and most of us ignore them. This week brings a day that should be celebrated more than most—Ada Lovelace Day on Oct. 15, 2013. The celebration…
Huskies LOVE to pull sleds! You’ve probably seen video of these gorgeous fluffy dogs leaping into the air with the sheer joy and desire to run with the pack and pull the sled in whatever direction the driver wants. They just love to go. Especially with their pack. If one of the pack members falls … More MUSH! How Dogsledding and Content Are Similar
The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot … More Free Infographic Tools
In her post on Hubspot Blog, Ginny Sosky, published a terrific infographic on the state of the B2B content. The benchmark study, “recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, is just so darn awesome. Take a look at the latest trends to find out if your company deserves a … More B2B Content Marketing Trends – Infographic
Subject lines determine whether people click of don’t, so they matter. A lot! I recently created an email campaign for one of my clients and we saw very strong open rates, which has everything to do with great subject lines and brand name recognition. For this particular campaign, we were inviting the recipients to an … More A Better Subject Line in 60 Seconds
Explore more infographics like this one on the web’s largest information design community – Visually. Stop by every Sunday for a new social media infographic.
Great opportunity to network with Big Data and Integration industry leaders and add some incredibly useful tools to your IT toolkit. Highly recommend!
Psst! Over here! I’ve got a secret to let you in on. You can create your own, very targeted listening device on LinkedIn! I KNOW! Think of the power you can wield if you hear about the issues your prospects are having before your competition hears about them. In his post, “How to Use Social … More What Secret LinkedIn Tools Are You Missing Out On?
Big Change Is Coming! Social media can no longer be ignored. Engage, CEOs or get left behind.
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Urgent and Not Important Tasks. Don’t waste your time on them. Not important and urgent tasks should never be done. Resisting the temptation to check off another item on your To Do list can be difficult. It’s satisfying to complete tasks, but ultimately short-sighted to finish something that’s urgent, but not important. Your time is a precious resource and … More Never DO These Tasks
“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really. As a human being, I like to choose with whom I spend my time…and my money. I feel … More Warm and Fuzzy Customer Relationships
Is the image to the left moving, or it static? This is one of thousands of illusions that trick our brains into incorrectly processing something we see. Apple, the company that built its reputation for exquisite design, uses such trickery to give advertisers access to your iPhone use. Yeah, you read that right. Apple’s iOS … More How Apple Sneaks Into Your Private Life
Which charity is the right one? Which cause deserves your company’s support? Which cause means the most to you and your employees? With 1.1 million 501 (c)(3) organizations in the U.S., the options are nearly endless. How does a business owner or CEO decide which organization to support with a corporate social responsibility (CSR) program? … More Corporate Social Responsibility – Do You Have To?
Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps … More The Critical Importance of Buyer Personas in B2B Marketing Today
Have you ever had an idea for a product that you know could earn millions? Maybe you have and you even began researching how to product a prototype. If you’re like a lot of people, you’re long on ideas and determination and short of resources for prototype production. Enter Inventables, a marketplace for technology and materials … More As Hardware Startups Take Off, Materials And Technology Marketplace Inventables Raises $3M
By Margo Wickersham Winter Raise your hand if you’re guilty of picking up your phone first thing in the morning and checking email. Ok, how about if you check Twitter, LinkedIn, Facebook? Now, how many times after you check your phone for messages or posts from others do you respond to those? Come on, tell … More 8 Things Productive People Do
Just how far behind is healthcare IT? #jwindmiller estimates about 10 years in his Tumblr post. I’ve heard 30 years from some insiders…
Data quality evangelist and Emprise Technologies CEO, Marc Savage provides specific steps IT leaders can take to reduce the problems caused by dirty data.
By Margo Wickersham Winter Grumpy Cat was one of the most popular topics tweeted during SXSW Interactive 2013 in Austin, TX. What does the obsession of an angry furry meme during a conference attended by technologists say about our culture, our minds, our businesses and the prospects for our long-term success? It says a lot. In … More Grumpy Cat = Big Data
Managing data that comes in an endless array of formats is daunting enough. Now the mass of the information we need to manage is exploding, causing a dizzying cry from business leaders for big data integration, management and analytics projects. In her Wall Street Journal article, Big Data, Big Blunders, Shira Ovide illuminates the challenges that … More Big Data, Big Challenges
Originally posted on Gigaom:
The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales rely…
By Margo Wickersham Winter If you’ve been around marketing long enough, you’ve see a lot of shifts in a lot of aspects of the field. And that’s appropriate. The goal of marketing remains the same: sell more product. Oh sure, we have a menagerie of monikers for marketing missions now. There’s branding, demand generation, customer … More Why Keeping Things Weird Is Good Marketing
The cost savings and production improvements of migrating the healthcare industry to digital have been touted from every pundit from every corner of the country. And almost everyone has discussed how this giant conversion will create Big Data and present some excellent opportunities to technologists and business leaders to find betters ways to manage mammoth … More Democratized Healthcare Means More Big Data – and some additional descretion
If you believe the data from a recent survey conducted by IBM of over 1700 CEOs. “Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now.” Read more: http://www.mediapost.com/publications/article/191175/social-media-will-be-primary-channel-for-engaging.html#ixzz2IAkOikTK http://www.mediapost.com/publications/article/191175/social-media-will-be-primary-channel-for-engaging.html#axzz2IAhtKkKH
By Margo R. Wickersham Winter Start with a discount offer on your product or services. Do this before you identify what the product is or have established any value in that product. Got it? Ok, now add some exclamation points. Lots of them!!!!! Also make sure your send an email that prevents your prospects from … More How to Write a Terrible Marketing Email
By Margo Wickersham Winter Autocorrect fails are so much fun. I was literally LOL reading through some of my favorites on a few websites. Finding a screen capture of an epic Autocorrect fail suitable for sharing on my blog proved difficult. These mistakes created by the imperfect user interface on flat touch screen mobile devices have provided … More Pop Up Buttons on Touch Screens – Death Knoll for Auto Correct Fails?
Dear Mr. Valued Customer, we received your email and one of our customer service representatives will respond within 24-48 hours. This message is sent as an auto-reponse and cannot receive email. Pleaes do not reply to this email. Again, we thank you for your business and appreciate your inquirey. How many things can you find wrong … More Is Your CRM Failing?
By Margo Wickersham Winter We have a conundrum. Healthcare companies are considering social media. They are recognizing the opportunities to connect with their customers through social media are great. But before marketing and social media consultants agree to create a social media program for these companies, we need to exhibit self-discipline. Take a few minutes to … More 25% Healthcare Companies Fail in Social Media. Is Yours One of Them?
Success Means Learning to Let Go Great article by Geoffrey James on the benefits to entrepreneurs of simply letting go. Success results not from adding things to your life but from letting go of them.
Helen Knight’s Blog PR Uber Pro, Helen Knight, blogs about things related to business, public relations and her personal musings.
MRW Consulting. Marketing That Works. We listen to you. We customize a plan for you. Your business grows. The ratio of ears to mouth means we must listen twice as much as we talk. At MRW Consulting, we want to hear about your business. Where do you want to go with your business? What’s working, … More MRW Consulting. Marketing That Works.
Voila! Ici la! The research is in and the we have the formula for the perfect blog post! When I first saw this I was both relieved and intensely curious. Blogging is time-consuming and if you’re like me, you are constantly searching for the ideal blend of headlines, content, images, timing and word count. Thanks … More Anatomy of Blog Post Perfection
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