The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot author, Ginny Sosky,’s post, “How Does Your Content Stack Up”. According to the study recently released by Content Marketing Institute, Marketing Profs, and Brightcove, infographic use increased 51% from 2012 to 2013.
The pressure on B2B marketers to produce useful content continues to increase. Naturally, we welcome any tools that help us meet the nearly insatiable need. AWeber shared a list of free Infographic Tools, which I am listing here:
And from Guy Kawalski’s site Alltop post, “6 Tools to Help You Create Fab Infographics”, he lists 3 additional others with varying price points:
If you have used other tools that you like, I’d love to know about them and invite you to share in the comments. Data Visualization is playing a bigger role in marketing and communications plans every week.