Successful Interview Tips – Don’t Rely on GPS

In a blog post on Ragan’s PR News Daily, award-winning journalist and leading PR practitioner Brian Johnson lists some excellent dos and don’ts for interviews.  Drawn from excerpts from his book, “The Little Red Book of PR Wisdom, Johnson highlights some very good tips for nailing the interview. His suggestions also work for presentations and business meetings. … More Successful Interview Tips – Don’t Rely on GPS

UPS Also Said To Be Testing Drone Delivery, Constant Robot Background Hum Increasingly Inevitable

Perhaps “drone” isn’t the best word for this near-instant delivery technology. I’ve been waiting for my own flying car since I watched “The Jetsons” as a youth. Looks like that may be on the horizon. A U.S. aerospace firm is designing a vehicle that drives like a car, takes off like a helicopter and flies … More UPS Also Said To Be Testing Drone Delivery, Constant Robot Background Hum Increasingly Inevitable

If Your Blog Post Won’t Promote Itself…Do These Things

Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things

Measuring Impact of Social Media on the Business

By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow … More Measuring Impact of Social Media on the Business

Free Infographic Tools

The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot … More Free Infographic Tools

B2B Content Marketing Trends – Infographic

In her post on Hubspot Blog, Ginny Sosky, published a terrific infographic on the state of the B2B content. The benchmark study, “recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, is just so darn awesome. Take a look at the latest trends to find out if your company deserves a … More B2B Content Marketing Trends – Infographic