In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness.
I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content will be determined by how well that content addresses the target audience‘s problems, concerns or desires. Perfectly executed campaigns based on unfocused strategies = expensive failure. I’d love to hear some horror stories from epic SEO fails. Please share your story in the comments below. You don’t have to use your real name:)