SEO Is Most Effective – But Really Hard to Do

SEO Effectiveness
SEO Is Most Effective, But It’s Also Really Hard to Do Well

In his post, “SEO Is Most Effective, But Very Hard to Do”Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness.

I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content will be determined by how well that content addresses the target audience‘s problems, concerns or desires. Perfectly executed campaigns based on unfocused strategies = expensive failure. I’d love to hear some horror stories from epic SEO fails. Please share your story in the comments below. You don’t have to use your real name:)

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