SEO Is Most Effective – But Really Hard to Do

SEO Effectiveness
SEO Is Most Effective, But It’s Also Really Hard to Do Well

In his post, “SEO Is Most Effective, But Very Hard to Do”Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness.

I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content will be determined by how well that content addresses the target audience‘s problems, concerns or desires. Perfectly executed campaigns based on unfocused strategies = expensive failure. I’d love to hear some horror stories from epic SEO fails. Please share your story in the comments below. You don’t have to use your real name:)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s