12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use. Advertisements
John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your … More 3 big changes to LinkedIn that can help you get more customers
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Which charity is the right one? Which cause deserves your company’s support? Which cause means the most to you and your employees? With 1.1 million 501 (c)(3) organizations in the U.S., the options are nearly endless. How does a business owner or CEO decide which organization to support with a corporate social responsibility (CSR) program? … More Corporate Social Responsibility – Do You Have To?
By Margo Wickersham Winter Raise your hand if you’re guilty of picking up your phone first thing in the morning and checking email. Ok, how about if you check Twitter, LinkedIn, Facebook? Now, how many times after you check your phone for messages or posts from others do you respond to those? Come on, tell … More 8 Things Productive People Do
MRW Consulting. Marketing That Works. We listen to you. We customize a plan for you. Your business grows. The ratio of ears to mouth means we must listen twice as much as we talk. At MRW Consulting, we want to hear about your business. Where do you want to go with your business? What’s working, … More MRW Consulting. Marketing That Works.