Marketing 3 Step – Seth Godin’s Ladder

Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to … More Marketing 3 Step – Seth Godin’s Ladder

If Your Blog Post Won’t Promote Itself…Do These Things

Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things

Measuring Impact of Social Media on the Business

By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow … More Measuring Impact of Social Media on the Business

SEO Is Most Effective – But Really Hard to Do

In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do

The Critical Importance of Buyer Personas in B2B Marketing Today

Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps … More The Critical Importance of Buyer Personas in B2B Marketing Today