SEO Is Most Effective – But Really Hard to Do

In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do

The Critical Importance of Buyer Personas in B2B Marketing Today

Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps … More The Critical Importance of Buyer Personas in B2B Marketing Today