12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot … More Free Infographic Tools
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Valentine’s Day is the day of officially celebrating attraction and romance. It’s only fitting to choose this holiday to review pick up lines designed to attract the right, er, audience. Check out these from Hubspot Blog. Leave a comment here to share which lines are your favorites.
By Margo R. Wickersham Winter Start with a discount offer on your product or services. Do this before you identify what the product is or have established any value in that product. Got it? Ok, now add some exclamation points. Lots of them!!!!! Also make sure your send an email that prevents your prospects from … More How to Write a Terrible Marketing Email