12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
Worth of Mouth Marketing Enlightened self-interest is beautiful. Anytime doing something good for others also helps the good guys win, I get a fabulous happy feeling. Word of Mouth Marketing Guru, Andy Sernovitz, posted a great piece called “How to spread word of mouth by doing the right thing” on his blog, Damn, I Wish. He says, “Here’s … More How to Spread the Word by Doing the Right Thing – Andy Sernovitz
“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really. As a human being, I like to choose with whom I spend my time…and my money. I feel … More Warm and Fuzzy Customer Relationships
Is the image to the left moving, or it static? This is one of thousands of illusions that trick our brains into incorrectly processing something we see. Apple, the company that built its reputation for exquisite design, uses such trickery to give advertisers access to your iPhone use. Yeah, you read that right. Apple’s iOS … More How Apple Sneaks Into Your Private Life