12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your … More 3 big changes to LinkedIn that can help you get more customers
TIps for maximizing ROI and SEO for content in the mobile world. … More Mobile Friendly Best Practices
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
Huskies LOVE to pull sleds! You’ve probably seen video of these gorgeous fluffy dogs leaping into the air with the sheer joy and desire to run with the pack and pull the sled in whatever direction the driver wants. They just love to go. Especially with their pack. If one of the pack members falls … More MUSH! How Dogsledding and Content Are Similar
The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot … More Free Infographic Tools
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Urgent and Not Important Tasks. Don’t waste your time on them. Not important and urgent tasks should never be done. Resisting the temptation to check off another item on your To Do list can be difficult. It’s satisfying to complete tasks, but ultimately short-sighted to finish something that’s urgent, but not important. Your time is a precious resource and … More Never DO These Tasks
MRW Consulting. Marketing That Works. We listen to you. We customize a plan for you. Your business grows. The ratio of ears to mouth means we must listen twice as much as we talk. At MRW Consulting, we want to hear about your business. Where do you want to go with your business? What’s working, … More MRW Consulting. Marketing That Works.