12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your … More 3 big changes to LinkedIn that can help you get more customers
TIps for maximizing ROI and SEO for content in the mobile world. … More Mobile Friendly Best Practices
Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to … More Marketing 3 Step – Seth Godin’s Ladder
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot … More Free Infographic Tools
In her post on Hubspot Blog, Ginny Sosky, published a terrific infographic on the state of the B2B content. The benchmark study, “recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, is just so darn awesome. Take a look at the latest trends to find out if your company deserves a … More B2B Content Marketing Trends – Infographic
Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps … More The Critical Importance of Buyer Personas in B2B Marketing Today