SEO Is Most Effective – But Really Hard to Do

In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do

Big Data, Big Challenges

Managing data that comes in an endless array of formats is daunting enough. Now the mass of the information we need to manage is exploding, causing a dizzying cry from business leaders for big data integration, management and analytics projects. In her Wall Street Journal article, Big Data, Big Blunders, Shira Ovide illuminates the challenges that … More Big Data, Big Challenges