Who doesn’t love a good paradigm shift? If you believe the data from a recent survey conducted by IBM of more than 1700 CEOs. “Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now.”
In order to succeed in marketing a service or product, a company needs to be where their target audience is. 72% of online adults use social networking sites, according to a Pew Internet study. It’s not shocking, really. Technology will continue to evolve and creative people will continue to come up with fascinating and new ways for humans to interact with each other and that means that the good ideas will succeed at drawing in and engaging audiences. These new tools are essentially “places”. Digital places, but places none the less. Destinations where people repeatedly visit with their eyes, ears and emotions are excellent places for marketers be with their brands.