Worth of Mouth Marketing Enlightened self-interest is beautiful. Anytime doing something good for others also helps the good guys win, I get a fabulous happy feeling. Word of Mouth Marketing Guru, Andy Sernovitz, posted a great piece called “How to spread word of mouth by doing the right thing” on his blog, Damn, I Wish. He says, “Here’s … More How to Spread the Word by Doing the Right Thing – Andy Sernovitz
Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to … More Marketing 3 Step – Seth Godin’s Ladder
In a blog post on Ragan’s PR News Daily, award-winning journalist and leading PR practitioner Brian Johnson lists some excellent dos and don’ts for interviews. Drawn from excerpts from his book, “The Little Red Book of PR Wisdom, Johnson highlights some very good tips for nailing the interview. His suggestions also work for presentations and business meetings. … More Successful Interview Tips – Don’t Rely on GPS
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
Facebook Drives the Most Traffic to Publishers [CHART]. Does anyone know how these social media sites rank for driving traffic to self published ebooks? Please share any insights you have in comments below.
Before social media was a glint in anyone’s eye, people had ways of abbreviating. I remember hand painting tennis racket covers with “10 IS NE 1?” Maybe it’s because of Twitter that symbols are increasingly embedding themselves in our everyday lexicon. BRB, LOL, IMHO, LMFAO, which is also a wildly popular band are standards. I … More GR8 Abbreviations for Tweeting
Valentine’s Day is the day of officially celebrating attraction and romance. It’s only fitting to choose this holiday to review pick up lines designed to attract the right, er, audience. Check out these from Hubspot Blog. Leave a comment here to share which lines are your favorites.
By Margo Wickersham Winter We have a conundrum. Healthcare companies are considering social media. They are recognizing the opportunities to connect with their customers through social media are great. But before marketing and social media consultants agree to create a social media program for these companies, we need to exhibit self-discipline. Take a few minutes to … More 25% Healthcare Companies Fail in Social Media. Is Yours One of Them?
Success Means Learning to Let Go Great article by Geoffrey James on the benefits to entrepreneurs of simply letting go. Success results not from adding things to your life but from letting go of them.
Helen Knight’s Blog PR Uber Pro, Helen Knight, blogs about things related to business, public relations and her personal musings.