12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use. Advertisements
Subject lines determine whether people click of don’t, so they matter. A lot! I recently created an email campaign for one of my clients and we saw very strong open rates, which has everything to do with great subject lines and brand name recognition. For this particular campaign, we were inviting the recipients to an … More A Better Subject Line in 60 Seconds
Psst! Over here! I’ve got a secret to let you in on. You can create your own, very targeted listening device on LinkedIn! I KNOW! Think of the power you can wield if you hear about the issues your prospects are having before your competition hears about them. In his post, “How to Use Social … More What Secret LinkedIn Tools Are You Missing Out On?
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Urgent and Not Important Tasks. Don’t waste your time on them. Not important and urgent tasks should never be done. Resisting the temptation to check off another item on your To Do list can be difficult. It’s satisfying to complete tasks, but ultimately short-sighted to finish something that’s urgent, but not important. Your time is a precious resource and … More Never DO These Tasks
“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really. As a human being, I like to choose with whom I spend my time…and my money. I feel … More Warm and Fuzzy Customer Relationships