Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
Psst! Over here! I’ve got a secret to let you in on. You can create your own, very targeted listening device on LinkedIn! I KNOW! Think of the power you can wield if you hear about the issues your prospects are having before your competition hears about them. In his post, “How to Use Social … More What Secret LinkedIn Tools Are You Missing Out On?
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really. As a human being, I like to choose with whom I spend my time…and my money. I feel … More Warm and Fuzzy Customer Relationships
Managing data that comes in an endless array of formats is daunting enough. Now the mass of the information we need to manage is exploding, causing a dizzying cry from business leaders for big data integration, management and analytics projects. In her Wall Street Journal article, Big Data, Big Blunders, Shira Ovide illuminates the challenges that … More Big Data, Big Challenges
Originally posted on Gigaom:
The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales rely…