In the era of customer experience is king, building successful business relationships is key. Some people are naturally gifted in this art and some are not. We are all different, which is what makes the world an interesting place. There’s no reason to feel badly about yourself if you don’t already have relationship building skills … More 3 Steps to Building Outrageously Successful Business Relationships
12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your … More 3 big changes to LinkedIn that can help you get more customers
Have you ever figuratively or literally kicked yourself for not taking advantage of an opportunity to get in early on something good? Like buying Google stock in 2004 at $85 a share. In case you are dwelling under a rock somewhere, the current price is $523 a share as of this blog post. That early … More Promote Your Business with Instagram – Tips and Tricks
Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to … More Marketing 3 Step – Seth Godin’s Ladder
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow … More Measuring Impact of Social Media on the Business
Psst! Over here! I’ve got a secret to let you in on. You can create your own, very targeted listening device on LinkedIn! I KNOW! Think of the power you can wield if you hear about the issues your prospects are having before your competition hears about them. In his post, “How to Use Social … More What Secret LinkedIn Tools Are You Missing Out On?
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really. As a human being, I like to choose with whom I spend my time…and my money. I feel … More Warm and Fuzzy Customer Relationships