Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
In her post on Hubspot Blog, Ginny Sosky, published a terrific infographic on the state of the B2B content. The benchmark study, “recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, is just so darn awesome. Take a look at the latest trends to find out if your company deserves a … More B2B Content Marketing Trends – Infographic
Subject lines determine whether people click of don’t, so they matter. A lot! I recently created an email campaign for one of my clients and we saw very strong open rates, which has everything to do with great subject lines and brand name recognition. For this particular campaign, we were inviting the recipients to an … More A Better Subject Line in 60 Seconds
Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps … More The Critical Importance of Buyer Personas in B2B Marketing Today
Valentine’s Day is the day of officially celebrating attraction and romance. It’s only fitting to choose this holiday to review pick up lines designed to attract the right, er, audience. Check out these from Hubspot Blog. Leave a comment here to share which lines are your favorites.
By Margo R. Wickersham Winter Start with a discount offer on your product or services. Do this before you identify what the product is or have established any value in that product. Got it? Ok, now add some exclamation points. Lots of them!!!!! Also make sure your send an email that prevents your prospects from … More How to Write a Terrible Marketing Email
Dear Mr. Valued Customer, we received your email and one of our customer service representatives will respond within 24-48 hours. This message is sent as an auto-reponse and cannot receive email. Pleaes do not reply to this email. Again, we thank you for your business and appreciate your inquirey. How many things can you find wrong … More Is Your CRM Failing?