12 Critical Elements Every Homepage Must Have Check out this excellent infographic from the inbound marketing experts at HubSpot highlighting the essentials for an effective website home page. Calls to action are one of the most powerful and yet unused tools businesses fail to use.
Have you ever figuratively or literally kicked yourself for not taking advantage of an opportunity to get in early on something good? Like buying Google stock in 2004 at $85 a share. In case you are dwelling under a rock somewhere, the current price is $523 a share as of this blog post. That early … More Promote Your Business with Instagram – Tips and Tricks
In a blog post on Ragan’s PR News Daily, award-winning journalist and leading PR practitioner Brian Johnson lists some excellent dos and don’ts for interviews. Drawn from excerpts from his book, “The Little Red Book of PR Wisdom, Johnson highlights some very good tips for nailing the interview. His suggestions also work for presentations and business meetings. … More Successful Interview Tips – Don’t Rely on GPS
Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you … More If Your Blog Post Won’t Promote Itself…Do These Things
By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow … More Measuring Impact of Social Media on the Business
Before social media was a glint in anyone’s eye, people had ways of abbreviating. I remember hand painting tennis racket covers with “10 IS NE 1?” Maybe it’s because of Twitter that symbols are increasingly embedding themselves in our everyday lexicon. BRB, LOL, IMHO, LMFAO, which is also a wildly popular band are standards. I … More GR8 Abbreviations for Tweeting
In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content … More SEO Is Most Effective – But Really Hard to Do
Urgent and Not Important Tasks. Don’t waste your time on them. Not important and urgent tasks should never be done. Resisting the temptation to check off another item on your To Do list can be difficult. It’s satisfying to complete tasks, but ultimately short-sighted to finish something that’s urgent, but not important. Your time is a precious resource and … More Never DO These Tasks
Which charity is the right one? Which cause deserves your company’s support? Which cause means the most to you and your employees? With 1.1 million 501 (c)(3) organizations in the U.S., the options are nearly endless. How does a business owner or CEO decide which organization to support with a corporate social responsibility (CSR) program? … More Corporate Social Responsibility – Do You Have To?