Big Data may be big, but it still needs good marketing. You’ll find my takes on what it takes to successfully market in the world of Big Data and I’ll name names. Creating buzz about the latest hot topic is one thing, achieving business goals is quite another. Big Data is exciting and sometimes it’s during the thrill of the new thing that cool heads especially need to prevail. How to best to focus on marketing and business development goals, create effective plans and implement them successfully is my thing.
I invite other thought leaders to guest blog, so contact me if you are interested. I’m available to reciprocate as well.
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