Even as social media firms get all the hype, email remains big business. The latest proof of this is a major new investment in Sailthru, a start-up that helps media and e-commerce firms offer personalized email to their subscribers.
On Monday, New York-based Sailthru announced $19 million in Series B funding from Benchmark Capital, the venture capital giant that backed firms like Twitter, Dropbox, Uber and Yelp(s yelp).
Proof that new media is always going to get a lot of buzz and that the media that is most effective at marketing will always thrive.
